Finally the elder statesmen of our business community are starting to understand the reasons why they must understand social media and marketing, thanks to the patient and persuasive words of Rod Drury at the IOD this morning. Having run my entire ADLSi presidential campaign using social media and had virtually no interest from the legal profession it was good to hear that accountants are ahead of the game! Possibly though these are signs of further threats to the legal profession as it gets left behind in the dinosaur dump!