"Social media has overtaken porn as the number one activity on the web and 96% of gen y's have joined a social networking site" reported Anders Sorman-Nilsson at the Thought Leaders conference in Sydney last week. If the legal profession needs any reason to get to grips with social networking this is it. Eventually all the old boys from the old boys network will retire and the market will belong to those who communicated and built communities in the new way!